Chapter 12 - All Things Green

Last week, I attended the Green Industry Show and Conference in Edmonton. You might ask yourself, “What is a CAD/survey/GPS instructor was doing at a Hort conference?” particularly after a colleague of mine made a bold statement recently that “’jerk of all trades, master of none’ is NOT a compliment!” (but that is the topic of a whole other blog soon to come!)

Well, to answer your question, I was there to start yet another chapter in my forever-changing life. This conference was for industry owners and managers, not the general public, so it was a nice mix of techy stuff and marketing stuff and personal growth/management stuff.

I was amazed at what the industry, with a very small budget, is doing with research projects. Being from Saskatchewan, I place a high priority on trees, (I always thought the Caragana was a big tree) so I hope that Olds college will join up as a partner on the new prairie tree trials that started this year. (hint, hint)

I was interested in the talk on the marketing challenges facing market garden centers. They have lost a huge slice of the market to the big box stores (interesting, then, that a large part of the whole conference was sponsored by Rona). I was pleased that the speaker did not digress into a pity spiral but chose to focus on the niche his store can fill. He provided an excellent focus on what true service is, and I agreed with his comment that people will pay more if you truly provide them with great service.

For me, the most interesting—or perhaps scary—sessions were on personal management and personal health. These sessions were applicable to anyone but were a big part of this conference because many of the attendees were small business owners. The session on health just reconfirmed that I am fat, I eat badly, I exercise too little and have increased my chances of dying from all the major killers of my age bracket except PMS (you had to be there). The truly enlightening session for me, though, centered on stress and measuring its effect on you. You will be happy to know that when I completed the self diagnostic test, it indicated that I am completely stress-free—mostly because you attended my funeral three years ago! Perhaps I misunderstood a question or two?

At any rate, I learned a lot, and I spent some time in the Olds College booth, meeting people and answering questions. I spent some time with my new colleagues, getting to know them better. And I got a shrub out of the deal; what more could a guy ask for?

P.S. I also fulfilled a lifelong dream to fly an airplane in a hotel room. I am aware that this is not the dream most men want fulfilled in a hotel room, but I am different—and I am OK with that!!